Transsion Holdings’ Journey to an IPO
Holdings, the top mobile phone OEM in the African market, plans to go public and list its shares on Shanghai’s tech focused STAR Market. The company, which owns the cover samsung s8 silicone morbido 3d brands Infinix, itel, ops cover iphone 6s and Tecno, aims to raise RMB cover samsung a7 2018 personalizzata 3 cover samsung s8 quadri billion (approx. US$426 million) from the initial public offering (IPO).
Despite its dominance in the African mobile phone market and a solid operating revenue of over RMB 20 billion (approx. US$3.5 billion) in 2018, ‘s road to an IPO has cover samsung a5 2015 silicone mandala not been easy. AfterHoldings submitted its IPO application to the Shanghai cover fendi iphone 6 Stock Exchange, it received about 62 official queries from the regulator in May. This resulted inmissing out cover samsung galaxy a5 2017 clear view on joining the first batch of firms to debut on the STAR Market in July. So far, ‘s IPO application has been approved by SSE, and it is now waiting for clearance from the China Securities Regulatory Commission. Investors still have concerns over the sustainable development ofin the increasingly intense mobile phone market competition. Here, we will analyze ‘s strengths as well as the challenges it faces.
Group has built leadership iphone 4s 360 cover in products, cover iphone 7 plus walmart brand awareness, sales channels, user base, and supply chain in theit has targeted, especially Africa. Smartphone adoption in the Middle East and Africa (MEA) region still fell below 50% as of 2018. In sub Saharan Africa,adoption is only 36%. These are underdeveloped markets and offer a huge potential to grow.has built a strong foundation in this region and is in pole position to grab these growth opportunities.
Mobile phone shipments of the differentgroup brands exceeded 135 million units in 2018, up 3% year on year (YoY), according to data from Counterpoint’s Market Monitor service. MEA, India and South East Asia (SEA) are the top markets forphones.
Exhibit 1: 2018 Mobile Phone Shipments Share ofGroup custodia cover samsung s9 by Region
Source: Counterpoint Research Global Market Monitor Service Q1 2019
In MEA,was the undisputed leader grabbing over 30% share in 2018. Its share was twice that of Samsung (15%), the second largest mobile phone OEM in the region.also dominates Nigeria, the largest market cover samsung galaxi tab 3 in Africa by population, with close to 60% custodia cover huawei p10 lite of market share. In India, the second largest market for , it ranked fourth in 2018 with a 6% market share, behind Jio (21%), Samsung (17%), custodia cover samsung s20 1 and Xiaomi (12%). In SEA,ranked seventh with a 4% share of the market. In Bangladesh,has emerged as the second largest player with a 13% market share.
According to the latest research from Counterpoint’s Market Outlook service, emergingmarkets like India, SEA, and MEA have the best growth potential. These regions will be critical for OEMs who are seeking expansion to offset the decliningsales in mature markets.
With established channel resources and brand awareness in MEA, India, and Bangladesh,is iphone 4 case cover likely to have a competitive edge over its competitors in grabbing the growth opportunities these markets offer.
The capability to provide African consumers with highly localized products is the key to ‘s success. Exhibit 2 shows some of the examples of howgroup managed to create product differentiations to out perform in Africa.
Exhibit 2: ‘s technological partnerships and solutions for localization of products in AfricaBesides localizing hardware design,also invests in building a localized mobile internet ecosystem.
For the details of ‘s mobile iphone 6 6s plus hoesje internet services in Africa, the full analysis on its strengths and challenges, the comparison with HOVX, as well as evaluation on ‘s competitiveness in its targeted , please refer to the full report at cover samsung s7 edge minions this link.
Flora TangFlora is a Research Analyst at Counterpoint Research based out of Hong Kong. She started her career as an analyst for new market development with LeEco APAC, where she conducted market research regarding telecommunications, smart devices, internet and OTT business across APAC region. Furthermore, she moved to China Mobile International (CMI) to support globalization cover iphone che non ingiallisce of the custodia cover samsung s6 edge leading Chinese telecom giant, and cover iphone 7 ibrida help with strategic miglior cover batteria iphone 6s cooperation between CMI and global carriers. To pursue her line of interest in smart devices, IoT and mobile ecosystem, she joined Counterpoint Research team. In academics Flora holds a Master in Corporate Communications with the Chinese University of Hong Kong, and Bachelor of Law in International Relations and Regional Studies with cover samsung s 10 plus Sun Yat sen University.
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