How eBay’s Gumtree coque iphone 5s aigle Polices Classifieds
How can you battle scammers and fraudsters as well as foster trust and protect the brand
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For Gumtree, Britain’s largest online coque huawei p8 lite 2015 metale coque iphone 5s coq sportif classifieds platform, the answer is simple: trial and error, says Fergus Campbell, the company’s fraud communications manager.
Compared coque iphone 5s flexible with parent company eBay, however, Gumtree faces more challenges coque unie huawei p8 lite when attempting to stop anyone who might be trying to scam users coque coque pailette huawei p8 lite 2017 iphone 5c zombie as coque iphone 5 s citation they hunt for coque iphone 4s amazon.fr an apartment, seek out coque iphone 4s pour aller sous l’eau a new pet or buy a used car.
For starters, anyone can post for free to Gumtree, which is coque iphone 5 steampunk both a site and a mobile app. And Gumtree boasts 14 million to 19 million unique users per month. But no one who posts needs to share identity or payment card information.
“The online classifieds model is inherently open to a large extent, unlike . coque rabat huawei p8 lite 2016 our parent company coque iphone 7 vsco and other ecommerce players,” Campbell says. “We are free, easy to coque 360 huawei p8 max list and browse, and local, to that local area.” But Campbell says despite perceptions of Gumtree as coque iphone le tanneur an online classifieds “Wild West,” the incidence of fraud on the site is much lower coque iphone x et xr difference than people might believe.
In an interview at Information Security Media Group’s recent 2017 London Fraud and Breach Prevention Summit, Campbell also discusses:
What Gumtree has learned about fighting fraud coque iphone 5s croco during its 17 year tenure;
The use of a rules engine to filter illegal content;
Disseminating safety coque iphone disney pas cher advice to educate users;
Liaising coque iphone 5 nirvana with law enforcement, lawmakers and industry stakeholders.
Before working at Gumtree, Campbell was executive director at communications agency Golin London as well as a coque iphone 6s hello kitty senior consultant at communications dimension coque iphone 7 agency Blue Rubicon, among other positions.
Schwartz is an award winning journalist with two decades of experience in magazines, newspapers and electronic coque huawei p8 lite en cuir media. He coque iphone gorjuss has covered the information security and privacy sector throughout his career. Before joining Information Security Media Group in 2014, where he now serves as the executive editor, DataBreachToday and for European news coverage, Schwartz was the information security beat reporter for InformationWeek and a frequent contributor to DarkReading, among other publications. He lives in Scotland…
